Business Intelligence Assignment

Complete the following assignment in one MS word document:
Chapter 7 –discussion questions #1-4 (page # 456) & Application Case 7.8 on page # 447. Please answer the two case questions on page 450, integrating concepts and examples from that case.

discussion questions #1-4

1. Explain the relationship among data mining, text mining, and sentiment analysis.

2. In your own words, define text mining, and discuss its most popular applications.

3. What does it mean to induce structure into text-based data? Discuss the alternative ways of inducing structure into them.

4. What is the role of NLP in text mining? Discuss the capabilities and limitations of NLP in the context of text mining.


Questions for Application Case 7.8

1. How can social media analytics be used in the consumer products industry?

2. What do you think are the key challenges, potential solutions, and probable results in applying social media analytics in consumer products and services firms?

When submitting work, be sure to include an APA cover page and include at least two APA formatted references (and APA in-text citations) to support the work this week.
All work must be original (not copied from any source).

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