Marketing in the Health Care Industry HCS/472
As the marketing project manager, you are ready to present your marketing project plan and marketing campaign to your supervisor.
Use your work from the assignments, discussions, and activities in Weeks 2 through 4 to create a 10- to 15-slide voice-over presentation using either Microsoft® PowerPoint® or websites like Google Slides™, Adobe® Slate, or Prezi. In the place of the voice over, you may include speaker notes.
Part 1
The presentation should showcase your proposed marketing project plan and the integrated advertising campaign, and it should:
- Summarize the need for your new hospital program in your community.
- Identify key data points you collected that support the need for the new program.
- Identify the chosen marketing strategy for your new program.
- Define your targeted audience based on your market segmentation in previous assignments.
- Include the specific message(s) you will use in your integrated advertising campaign.
- Identify the tasks and their order of importance needed to implement your marketing project plan.
- Explain when and how you will evaluate your marketing project plan.
- Identify a projected timeline of evaluation.
- Identify tools you will use to evaluate your plan.
- Identify resources and data that will be used to determine success in your marketing project plan and new program.
- Based on anticipated changes in the future, discuss how health care marketing strategies can change.
- Consider external influences that may guide strategy changes.
Part 2
Write a 350- to 700-word synthesis of how you would communicate your plan to the entire company, if approved.
Cite 3 peer-reviewed, scholarly, or similar references.
Format your citations and references according to APA guidelines.
