Opening a new Library
Read Case Activity: Promoting the Opening of a New Library on page 265 and answer the questions in the last paragraph, which require a written news release, email pitch letter, and media alert.
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Case Activity: Promoting the Opening of a New Library
A new university library will open next month. The $100 million building is an eight-story wonder of glass and steel beams designed by the famous architectural firm BK Skinner and Associates. The library has over 125 commissioned works of art and 2,500 Internet plug-ins for students and their laptops. In addition, the library has several computer labs for students and meeting rooms for university and community organizations. And, in a special coup, author J. K. Rowling of Harry Potter fame will be the guest of honor at the official opening.
Write an online news release about the new library and its planned grand opening. Second, write an e-mail pitch letter to the local media encouraging them to do feature stories about the new library in advance of the opening. Third, write a media alert letting the media know that J. K. Rowling will be available for interviews on a particular day. Include appropriate quotations and information that you deem necessary.