Company: Southwest Airlines

There are 3 Required Tools which are the Strategic

Group Map, Stakeholder Analysis and TOWS analysis

• Additional Tools: Choose four additional tools of

your choice. Please write a strategic analysis of

Southwest Airlines.  Complete a

total of 7 tools from the sample table of contents (attached below).

The 3 required tools are the Strategic Group Map,

Stakeholder Analysis and TOWS Analysis. YOU

choose the other 4 tools you would like to use in the

analysis. For example, VRIO, distinctive competency,

EFAS table, among others.

 Summary: 3 Required Tools + 4 Tools of your choice = 7 tools total.  

10 pages length

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