mkt402 week 3 discussion 2 and response

Week 3 Discussion 2

“Communicating Price” Please respond to the following:

  • Use the Internet and/or Strayer Library to research what your favorite retail store is doing in the four areas of price perception (proportional price evaluations, reference prices, perceived fairness, and gain-loss framing).
    • Compare and contrast the store’s methods of price communication as they relate to the strategies shared in Chapter 3.
    • Propose a plan that provides specific ways for the selected retailer to improve in the four aspects of price perception.


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    RE: Week 3 Discussion 2
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