what are the answers?

Hi, here is another assignment. The hotel brand for this assignment is Moxy. I will go to work now so im not be able to answer your messeages, just answer the questions are give it back to me by the due time. Thank you.

Assignment #6: Marketing to Special Segments, and Catered Events and Meeting Rooms (Chapter 12, 14)

  • Identify your hotel brand.
  • What are the most important factors your hotel brand should highlight towards the international travelers?
  • Considering the characteristics of your hotel brand, what are some other special segments your hotel sales dept. can market towards to? List at least 2 segments and explain why.
  • Identify the duties and responsibilities of positions typically found in a hotel catering department.
  • What types of food and beverage sales contribute to profitability of a catering operation besides banquets?
  • Describe the different type of catering promotions.
  • What components are most important for creating a successful catering office?
  • Explain how food and beverage functions other than banquets can increase catering department revenues.
  • Describe how much meeting space (or number of meeting rooms) your hotel has.
  • What types of catering events have been held at your hotel (list at least 3 examples).
  • As the sales director of your hotel, what other types of catering events would you hold to increase revenue (list at least 3 examples)?
  • As the sales director of your hotel, list at least 2 examples on how you would develop leads and follow up inquiries in building business for the catering department.
  • As the sales director/catering director of your hotel, what type of catering promotions would you implement additionally?
  • Reference list

Moxy


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