Levendary Cafe Analysis and recommendations

MUST BE WRITTEN AS A BUSINESS CARE REPORT. OUTLINE EXAMPLE ATTACHED

Just weeks into her new job, Mia Foster, a first time CEO with no international management experience, is faced with a major challenge at Levendary Café, a $10 billion US-based fast food chain. Strategically, many of her corporate staff have become concerned that the company’s major expansion into China is moving too far from Levendary’s well-defined concepts of store design and menu. Organizationally, Foster has been frustrated by the apparent unwillingness of Louis Chen, president of Levendary China, to conform to the company’s planning and reporting processes. Meanwhile, financial evidence shows that Chen’s efforts have produced strong results and suggests that he knows China far better than U.S headquarters does. The entrepreneurial Chen has resisted attempts by Foster and others to discuss corporate plans for China. As Foster flies to China to meet with Chen she faces a decision that will determine the future of Levendary China and perhaps the entire globalization effort: can she manage Chen at all, and if so, how?

You should assume that you are a consultant hired to advise Mia Foster on the issues in the case. Using the information in your reading of the chapters to date, you should carefully craft an argument for the actions that you believe they should undertake to address these issues. Mia recognizes that you are also an expert in this field. You must consult Mia on what to do. You should evaluate the decision making process and environments that affect her organization. You’ll also want to consider the international culture and the way Levendary’s culture has responded to this incident. Lastly, you’ll want to consider what changes Legendary should make and how Mia should approach the upcoming decision.

MUST BE WRITTEN AS A BUSINESS CARE REPORT. OUTLINE EXAMPLE ATTACHED



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