Interpreting Google Analytics

Interpreting Google Analytics

I need a discussion post for the following instructions.


This week, you will think critically about how Google Analytics defines various measurements on your website – and how you can use that data to your advantage – by doing the following:

  1. 1) Watch the assigned online videos in this week’s reading list (which include Google Analytics, Ultimate Beginner’s Guide and Google Analytics Tutorial for Beginners).
    1. Please note, that – in total – these videos are more than an hour long.
  2. Post one (1) initial comment in which you answer all of the following questions in your own words:
    1. What is the difference between the number of site visits and the number of unique visits?
    2. What is the difference between the number of page views and the number of pages per session?
    3. What is a bounce rate?
    4. What is the difference between an organic traffic source and a direct traffic source?
    5. What is the difference between a social traffic source and a referral traffic source?
    6. When you view an analytics report for your website and see that you want to improve some of the data points, what are 2 things you may end up changing to improve the data for the next time you run that same analytics report?
      1. As an example, you may want to increase your number of site visits via social traffic, so you may promote your website more on social media.
      2. Proofread both of your posts extraordinarily carefully in order to avoid grammatical, spelling, and typographical errors.
      3. Word count requirements:
        The initial post should be at least 300 words.There will be a 1-point deduction for each type of grammatical/typographical error that appears in your posts.
        When citing sources in your initial post, you must use APA format.
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