Create a Promotional Plan
Create a promotional plan presentation for a friend’s small business. Your friend is pursuing their dream of opening up their own small business. Since they do not have marketing experience, they have recruited your help. They have asked for your assistance to communicate their business’s benefits based upon the needs of the buyer. This plan needs to be logical and convincing, with a strategy to communicate the company’s benefits in such a way that it will persuade buyers or clients about the worth of your friend’s business product or service.
The success of your friend’s small business is based on your ability to communicate the needs of their target market. One of the best ways you can help your friend is by creating a promotional plan presentation. In the past, promotional plans were seen as short-term ways to boost revenues and market share. Current research has shown that promotion is a direct link between customer loyalty and retention. It is for this reason you need to produce a promotional plan for your friend’s small business.
The object of the promotional plan presentation is to gain experience applying a promotional strategy to help a small business gain a competitive advantage. This assignment will help you apply and integrate all of the course objectives for MKG425.
- Local Donut Shop
- Promotional statement – Succinctly state your plan’s overall objectives (purpose and need).
- Target market – Identify your target market and develop the optimal marketing mix to reach your potential customers.
- Statement of goals and objectives – Explain the advantage your business will have with the integration of the promotional plan. Goals should be specific and measurable.
- Promotional strategy – Identify the specific promotional activities the business will use to reach customers (advertising, sales promotion, personal selling, and direct marketing).
- Implementation – Explain the stages and key success factors that are necessary for a successful plan.
- Timeline – Provide the timelines for the specific promotional activities to occur.
- Budget – Provide a budget and 12-month income statement (revenues and costs) on the proposed promotional plan. Show how your plan is feasible based on financial projections.
- Evaluate – Provide details of how this plan is evaluated from success to failure. In other words, provide scenarios or key drivers to help determine the plan’s success.
- Supplement – At least two promotional designs to accompany the promotional plan. These can include but are not limited to: logos, signage, coupons, print advertisement, social media designs, etc.
Your presentation must meet the following requirements:
- Be 20-30 slides in length, not including the title slide and reference slide(s). Your presentation should include slides from each of your milestone presentations but with only one title slide and a combined reference slide. It should present as one clear and cohesive presentation.
- Support your suggestions and information with readings from Modules 1-8 and at least three scholarly journal articles (at least one of which is peer-reviewed).
- Since this is a presentation, slides should not be too lengthy but instead they should appear concise and to the point. However, a detailed description should be included in the comment/notes portion of each slide, or submitted separately. This detailed notes section should be written in complete sentences and needs to discuss each bullet/point on the slide thoroughly, as you would present the information in person.
- Your presentation must be well written using excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing. If you need assistance with your writing style, start with Tools for Effective Writing at the CSU-Global Library, accessible from the Library’s homepage. Bullet points are allowed on the presentation slides, however, the description/note associated with each slide needs to be written in full sentences and must include enough detail to clearly explain each slide.