By the due date assigned find an advertisement for a product that is relatively common such as cosmetics, household goods, or appliances, which is being marketed to a global audience. Write a 3- to 5-page paper discussing the potential target market segments likely to purchase this product. Justify your response.
Discuss potential ethical issues (positive or negative) that the advertisement conveys. What will a consumer need to consider when deciding to purchase this product?
Scan a copy of the advertisement into your paper or provide a detailed description of the advertisement, including a link to view the advertisement if possible. Remember to cite your sources using the APA format.
Submit your assignment to the Submissions Area.
Assignment 3 Grading Criteria
Maximum Points
Defined target segments in global terms.
20
Discussed which specific target markets will likely purchase the product.
30
Analyzed the potential or actual ethical problems of targeting specific groups for a particular product and discuss the consumer’s considerations when deciding to purchase the product.
35
Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references using the APA format. Included a copy of the advertisement or described the advertisement in detail.
15
Total:
100
Assignment 2: Case Study
By the due date assigned read the following case study and prepare a paper which addresses the following:
You have been painting as long as you can remember—primarily serene landscapes of mountains, lakes, and streams in watercolor. You display your paintings at the local fair, sell some to friends and relatives, and gift a few. Recently, you were approached by a professional from the art world who believes you can market your paintings to a much larger audience and make a good profit.
Before you can start selling to a wider audience you need to prepare a 5- to 7-page paper to:
Discuss the demographics and psychographics of your target market.
Discuss the possible needs and goals of your potential consumers.
Analyze the following aspects:
dogmatism
social character
need for uniqueness
Discuss how the above issues contribute to your marketing efforts.
Be sure to cite your references in the APA format.
Submit your assignment to the Submissions Area.
Assignment 2 Grading Criteria
Maximum Points
Discuss the demographics and psychographics of your target market.
30
Discuss the possible needs and goals of your potential consumers.
30
Analyzed and discussed the following aspects: dogmatism, social character, and need for uniqueness contribute to your marketing efforts.
30
Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references using the APA format.
You are a marketing manager for a health and beauty organization and need to market a new brand of toothpaste that fits into your company’s “Fit for Life” product line. The “Fit for Life” product line focuses on a holistic approach to health and wellness. The current product line includes soaps, shampoos, gels, and creams made from natural ingredients.
You need to analyze the concepts of different marketing and consumer behavior related to the new toothpaste in the line. Your job is to increase consumer demand and sales of the new product. To do so, you need to assess consumer behavior and decision making.
Complete the following activities and present your response in an 8- to 10-page professional Consumer Behavior/Target Market report:
Detail the new toothpaste, including its history, function, and purpose, and how this product will fit in to the company’s current “Fit for Life” product line.
Prepare a market segmentation analysis to define potential consumers for this product.
Write an assessment of the marketing mix.
Analyze the needs and motivation of the target market. What types of primary and secondary market research could you perform to discover your target market’s motivational issues and personality traits? What ethical considerations need to be considered when conducting this research?
Analysis of perceived risks to the consumer as they apply to your product. Discuss ways to mitigate the risks.
Justify your ideas and responses by using appropriate examples, use at least 4 references (one of which may be your text book), and follow APA formatting.
Post your assignment to the Submissions Area by the due date assigned.
Assignment 2 Grading Criteria
Maximum Points
Detail the new toothpaste, including its history, function, and purpose, and how this product will fit in to the company’s current “Fit for Life” product line.
20
Prepare a market segmentation analysis to define potential consumers for this product.
24
Write an assessment of the marketing mix.
24
Analyze the needs and motivation of the target market.
24
Describe types of primary and secondary market research that could be used to discover the target market’s motivational issues and personality traits.
24
Discuss ethical considerations that need to be considered when conducting research.
20
Analysis of perceived consumer risks and discussion of ways to mitigate this risk as they apply to the product.
24
Written Components: Organization, usage and mechanics, APA elements, style.
40
Total:
200
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
Calculate the price of your order
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Our Services
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
Essays
Essay Writing Service
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admissions
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Reviews
Editing Support
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
Reviews
Revision Support
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.
