Marketing Management, Case study analyses

Marketing Management, Case study analyses


Cases are useful learning tools. They allow you to analyze an actual business situation and to consider real marketing problems. The purpose of the case analysis is to define the problem facing the firm, generate alternative solutions, and suggest the best solution based on market place conditions and the firm’s resources. Your analysis and recommendations will be richer if you spend time trying to discern and then employ the appropriate set of theoretical frameworks and analytical tools that you have been exposed to thus far.

Even though these are real business situations, you should not be concerned in your analysis about the actual decisions of the firms (some of the cases are old enough that decisions have been made and results are obvious). First, there are always many options available to managers, and you should not assume the managers made the optimal decision. Second, sometimes cases are simplified, the time frame shrunk and/or only a portion of the situation is presented to you. Therefore, the real situation may have been more complex or even slightly different from the case presentation, to make your task easier. Third, even if a firm made a “good” decision, it is likely that other effective alternatives were available. Therefore, there will be no grading criterion which includes the firm’s actual decisions, and you should NOT spend time trying to locate the “real” decisions at the expense of thoughtful, original analysis.

The use of background data (as the “Internal Consultants” and “Management” teams – the two case teams) will typically not be needed as the case packet provides the relevant and requisite information. However, recent theories, analytical tools and marketing frameworks to analyze the industry, the product, the market, the consumers, the competitors, etc., can be used to structure your analysis.

ALL INFORMATION NOT DIRECTLY REFERENCED IN THE CASE MUST BE PROPERLY CITED. If you are unsure about how to cite any type of source, see the instructor for guidance.

HONOR CODE: In this course that entails that you are additionally NOT allowed to consult any past work done on these Harvard cases (whether from other students or from Internet sources) unless you have specific permission from the instructor.

CRITERIA: While There Are No “Correct” Solutions To Cases, There Are Clearly “Wrong” Or “Bad” Decisions. Therefore, each case analysis is judged on the recommendations it makes based on the available facts, combined with the sophisticated use of marketing theory, analysis, and clarity of logic.

You will do a 1-page write-up outlining the pertinent issues and your recommendations.

The article and the example is attached, please follow the format.

Single space, no grammatical error, and please give insight solution for the case. Thank you!

Kijiji Tutors
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.


Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.


Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.


Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.


Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.