International Advertising. 2 questions

1.It is essential to conduct research before expanding into a new

geographic region. For this discussion, select a company and product,

and research its global marketing strategy in various trade journals

(e.g., Wall Street Journal, Fortune, Businessweek, etc.).

Briefly summarize your research from at least two trade journals. Then,

recommend one geographic location into which you think it should expand,

justifying your recommendation with your research.

Your initial post must be a minimum of 300 words, and be supported by the textbook.

2. In your readings this week, you examined a variety of geographic regions. For this discussion, use (Links to an external site.)
to create two concept maps that classify the characteristics of two of
the following geographic regions, including any specific aspects that
should be considered before expanding into each region (e.g., religious,
economic, political, cultural, social, etc.). Refer to Chapters 9, 10,
and 11 of your textbook to complete this discussion.

Geographic Regions (select two):

  1. North America
  2. Central America
  3. South America
  4. Europe
  5. Africa
  6. The Middle East
  7. Asia Pacific

Share a link to your concept maps in your post, and explain how the
information in each map should inform the global marketer when assessing
global market opportunities in those geographic regions. Your initial
post must be a minimum of 300 words, and be supported by the textbook.

If you have never used, you can create a free (Links to an external site.) account easily. Refer to the Getting Started (Links to an external site.) page for support in using this tool (including details on how to share a link to your concept map).

textbook: Cateora, P. (2016). International marketing (17th ed.). Retrieved from

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