University of North Alabama Chapter 15 Big Box Retail Expansion Case Study Questions
I’m working on a marketing case study and need support to help me learn.
Big-Box Retail Expansion
1) Why are big-box stores that are so popular in the United States (and often in Canada and Mexico) failing overseas? Be sure to use the expansion criteria from the chapter in your analysis.
2) Do you think these companies should attempt expansion again? Explain why or why not. If so, what should they do differently? Walmart is currently trying to break into India. What suggestions do you have regarding this expansion?
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