Marketing brief assignment

Amber Gantt

Part 1:

https://www.scu.edu/ethics/ethics-resources/ethical-decision-making/a-framework-for-ethical-decision-making/

What are ethical theories?

What is the Ethical decision-making framework?

The Ethical decision-making framework is a useful method for exploring ethical dilemmas and identifying ethical courses of action. The framework for Ethical Decision making is composed of five steps which are: recognizing the ethical issue, getting the facts, evaluating alternative actions, making a decision and testing it, and acting and reflecting on the outcome. This method is very effective when making decisions because it allows you to break down the issue from the very beginning to the end. It also allows you to lay out/ brainstorm your options to solve the ethical issue at hand, and pick the most ethical one. In my opinion, it is the most thorough and effective method to making ethical decisions.

Which theory do you generally use in making ethical decisions and why?

When making ethical decisions, I have never purposely used a specific theory, I just picked what I thought was the most ethical out of the choices I had to choose from simply because I didn’t know or have knowledge of ethical decision-making theories.

Part 2A

https://www.scu.edu/ethics/ethics-resources/ethica…

https://www.scu.edu/ethics/privacy/case-study-on-o…

1. Are there some rights that come into conflict in this context? If so, what are they? What is the appropriate balance to strike between them? Why?

2. Do efforts like the social media monitoring serve the common good? Why, or why not?

3. Does the fact that the social media posts being analyzed are public impact your analysis of the use of the monitoring technology? If so, in what way(s)?

4. Should universities not just notify students but also ask them for their input before implementing monitoring of student social media accounts? Why or why not?

Part 2B

https://www.scu.edu/ethics/focus-areas/internet-et…

Was Facebook acting ethically in enabling the French flag overlay for its users? Why, or why not?

What, if anything, might Facebook do differently to achieve more ethical results in similar circumstances?

Were users who took advantage of the feature acting ethically? Why, or why not?


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