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Discussion Questions

Discussion Questions

Each question needs an answer that is at least 150 words each. There are five questions so please answer them separately.

  1. In “National Cultures in Four Dimensions,” Hofstede presents an approach to understanding cultural differences keyed to several value dimensions: Masculinity/Femininity, Power Distance, Individualism/Collectivism, and Uncertainty Avoidance. How would a business in the industry in which you are employed, or one with which you are familiar, use the Hofstede construct to plan a market entry? Name the industry, and choose one or more of the value dimensions to explain the application.

Read “National Cultures in Four Dimensions,” by Hofstede, from International Studies of Management & Organization (1983).

URL:

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2. Compare and contrast the Hollis article (“Rethinking Globalization”) to the perspective offered by Levitt in “The Globalization of Markets.” Comment on the findings in the articles and take a position pro or con, using your industry or an industry with which you are familiar. Explain and support your position.

Read “Rethinking Globalization,” by Hollis, from Marketing Research (2009).

URL:

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3. There are many misperceptions about the pros and cons of globalization. Before reading the articles for this week, what were some of the misperceptions you had or had heard about? What did you learn about them after reading the required articles?

Read “Rethinking Globalization,” by Hollis, from Marketing Research (2009).

URL:

https://lopes.idm.oclc.org/login?url=http://search…

4.Using the Hathaway and Seltman article (“International Market Research at the Mayo Clinic”) on the Mayo Clinic experience in international market research, what advice would you provide to your company’s management team were you to lead a market entry? Indicate the industry and the foreign market targeted.

Read “International Market Research at the Mayo Clinic,” by Hathaway and Seltman, from Marketing Health Services (2002).

URL:

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5.What are the similarities and differences between the Hathaway and Seltman article and the Connell article (“Travel Broadens the Mind — the Case for International Research”)? How might the Connell article inform your own company’s (or one with which you are familiar) market research?

Read “Travel Broadens the Mind — The Case for International Research,” by Connell, from the International Journal of Market Research (2002).

URL:

https://lopes.idm.oclc.org/login?url=http://search…