10 Slide Marketing Presentation
A Project to Fail
The world of marketing is multifaceted and offers unending challenges that require creative thinking to make a difference. For this week’s assignment, look around your city/neighborhood for a product or business that has failed in the marketplace. What caused this business or product to fail? Think outside the box, have fun and be creative. There is no right or wrong answer. Building a better mousetrap won’t guarantee success, and this assignment drives this message home.
Through this assignment you will learn that failure is a valuable learning tool and that many great ideas are born from the experience of failure are well on the road to success. Through this assignment you will be able to showcase the knowledge you gained from this week’s reading and lecture on the first element of the marketing mix, “Product”, and if you choose you can use the product life cycle to assist you in explaining how the business/product failed.
Option 1 – Get Creative
Design and format a 10 – 15 slide Microsoft PowerPoint presentation. The requirements below must be met for your presentation to be accepted and graded:
Design and format each slide for a presentation, see example below.
The notes sections must total a minimum of 250 words for the entire presentation. Use these sections to explain and support information provided on your slides.
Include a cover slide and reference slide (these slides do not count toward the 10 – 15 slide requirement).
At least 80% of your presentation must be original content/writing.
No more than 20% of your content/information may come from references.
Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.
Identify sources on slides that contain reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) and list them on a reference slide.